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Communications Curates the School’s Image

Communications Curates the School’s Image

Communications Curates the School’s Image

HANNA SUN '24

The Communications Office is based on the first floor of Monahan.

Staff Writer

January 18, 2024

Clemmie Morlock '26

There is no such thing as a typical day in Communications. Each day, the densely-packed schedule presents different tasks, such as covering student activities on the school’s various social media channels, planning and writing content, meeting with partners across the school, and more. 

Though its personnel works behind the scenes, the office presents the face of the school. Ms. Catherine Calamé, marketing and communications strategist, said, “We are not extraordinarily visible, but we are everywhere, always.”


The primary job of Communications is to develop and curate the school’s image, making sure that each video made, publication released, and email sent consistently conveys what makes the school unique. In addition to updating the school’s official website, staff in the office share photos and videos on social media and release publications that connect the community. These include the monthly Hotchkiss Happenings and Family Update newsletters, the annual Names and Faces booklet, and the Hotchkiss Magazine.


The Communications Office also assists the Head of School’s Office, Diversity, Equity, and Inclusion Office, Admissions, Alumni and Development, and other departments. As part of the 50th coeducation anniversary’s planning committee, the office is working to make the event exciting for both the school community and alumni. Ms. Robin Chandler ’87, communications project manager, leads the winter co-curricular 50 Years of Women in Hotchkiss Athletics, offering students the opportunity to get behind the scenes on athletic communications.


As this year’s student communications officer, Isamar Martinez ’24 connects students to the work of the Communications Office. She works with the all-school presidents to plan their presentations to the community and coordinate student activities, such as Dorm Olympics and Homecoming. In addition, she updates students on upcoming campus events through her weekly all-school emails. Martinez said, “The most fun part of this job is being a voice of Hotchkiss students and connecting them to the large forces at work running the school. It is so rewarding to see how my work is impacting the community.”

Clemmie Morlock is a staff writer for The Record.

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Editor's Note: This article was recovered from The Record's online archive. There may be stylistic and visual errors that interrupt the reading experience, as well as missing photos. To read this article as it appeared in print, view our print archives.

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EDITORIAL

Editorials are written by members of The Record's Executive Board. They typically center on issues related to the school or student life on campus.

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